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Hey there,
I'm Pedro.
Smiling man with short dark hair and beard wearing a blue button-up shirt against a colorful red to blue gradient background.

I lead creative teams with a seasoned perspective and an obsession for what’s next. For over 15 years, I’ve navigated the space between raw curiosity and rigorous strategy—not just managing projects, but cultivating environments where big ideas are protected and then pressure-tested for the real world.

From high-growth startups to global heavyweights, my focus is on Radical Empathy and Precise Execution. I lead by mentoring talent to their best outcomes, ensuring every campaign is world-class and every client feels heard.

Take a scroll to see the work that happens when experience meets an endless appetite for innovation.

The Strategy Behind the Craft >

Awards

Some of my projects have
been recognized in international awards circuits* showcasing the best in creativity and design.

ADCC (The Advertising & Design Club of Canada)
ADCC (The Advertising & Design Club of Canada)
ADCC (The Advertising & Design Club of Canada)
ADCC (The Advertising & Design Club of Canada)
ADCC (The Advertising & Design Club of Canada)
ADCC (The Advertising & Design Club of Canada)
ADCC (The Advertising & Design Club of Canada)
ADCC (The Advertising & Design Club of Canada)
ADCC (The Advertising & Design Club of Canada)
ADCC (The Advertising & Design Club of Canada)
Applied Arts
Applied Arts
Applied Arts
Applied Arts
Applied Arts
Applied Arts
Applied Arts
Applied Arts
Applied Arts
Applied Arts
Applied Arts
Applied Arts
Applied Arts
Applied Arts
Applied Arts
Applied Arts
Applied Arts
Applied Arts
Applied Arts
Applied Arts
Applied Arts
Applied Arts
Applied Arts
Applied Arts
Applied Arts
Caples
Caples
Caples
Caples
Caples
Caples
Caples
Caples
Caples
Caples
Caples
Caples
Caples
Caples
Caples
Caples
Caples
Caples
Caples
Caples
Caples
Caples
Caples
Caples
Caples
Caples
Caples
Caples
Caples
Caples
CMA (Canadian Marketing Awards)
CMA (Canadian Marketing Awards)
CMA (Canadian Marketing Awards)
CMA (Canadian Marketing Awards)
CMA (Canadian Marketing Awards)
CMA (Canadian Marketing Awards)
CMA (Canadian Marketing Awards)
CMA (Canadian Marketing Awards)
CMA (Canadian Marketing Awards)
CMA (Canadian Marketing Awards)
CMA (Canadian Marketing Awards)
CMA (Canadian Marketing Awards)
CMA (Canadian Marketing Awards)
CMA (Canadian Marketing Awards)
CMA (Canadian Marketing Awards)
CMA (Canadian Marketing Awards)
CMA (Canadian Marketing Awards)
CMA (Canadian Marketing Awards)
CMA (Canadian Marketing Awards)
Epica Awards
Epica Awards
Epica Awards
Epica Awards
Epica Awards
Epica Awards
Epica Awards
Epica Awards
Epica Awards
Epica Awards
Epica Awards
Epica Awards
Epica Awards
Epica Awards
Epica Awards
Epica Awards
Epica Awards
Epica Awards
Epica Awards
Epica Awards
Epica Awards
Epica Awards
Epica Awards
Epica Awards
Epica Awards
Epica Awards
Epica Awards
Epica Awards
The One Show
The One Show
The One Show
The One Show
The One Show
The One Show
The One Show
The One Show
The One Show
The One Show
The One Show
The One Show
The One Show
The One Show
The One Show
The One Show
The One Show
The One Show
The One Show
The One Show
The One Show
The One Show
The One Show
The One Show
The One Show
The One Show
The One Show
The One Show
The One Show
The One Show
Webby Awards
Webby Awards
Webby Awards
Webby Awards
Webby Awards
Webby Awards
Webby Awards
Webby Awards
Webby Awards
Webby Awards
Webby Awards
Webby Awards
Webby Awards
Webby Awards
Webby Awards

*

But the real reward? Building meaningful, effective, and original creative solutions for brands
I believe in, with people I trust.

Throughout my career, I’ve had the pleasure fostering client relationships, while working on big international corporations, to household name brands, and even helping launch business startups and product offerings.

Creative Direction
Art Direction
Design Direction
Creative Direction
Art Direction
Design Direction
Creative Direction
Art Direction
Design Direction
Creative Direction
Art Direction
Design Direction
Brand Design
Visual Identity
Product Design
Brand Design
Visual Identity
Product Design
Brand Design
Visual Identity
Product Design
Brand Design
Visual Identity
Product Design
Brand Design
Visual Identity
Product Design
Brand Design
Visual Identity
Product Design
UX / UI Design
Digital Design
Illustration
Broadcast
UX / UI Design
Digital Design
Illustration
Broadcast
UX / UI Design
Digital Design
Illustration
Broadcast
UX / UI Design
Digital Design
Illustration
Broadcast
Motion Design
Creative OOH
Creative CRM
Experiential Design
Motion Design
Creative OOH
Creative CRM
Experiential Design
Motion Design
Creative OOH
Creative CRM
Experiential Design
Motion Design
Creative OOH
Creative CRM
Experiential Design
Team Leadership
Project Management
Team Leadership
Project Management
Team Leadership
Project Management
Team Leadership
Project Management
Team Leadership
Project Management
Team Leadership
Project Management
Team Leadership
Project Management
Team Leadership
Project Management
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Creative Direction
Art Direction
Design Direction
Creative Direction
Art Direction
Design Direction
Creative Direction
Art Direction
Design Direction
Creative Direction
Art Direction
Design Direction
Brand Design
Visual Identity
Product Design
Brand Design
Visual Identity
Product Design
Brand Design
Visual Identity
Product Design
Brand Design
Visual Identity
Product Design
Brand Design
Visual Identity
Product Design
Brand Design
Visual Identity
Product Design
UX / UI Design
Digital Design
Illustration
Broadcast
UX / UI Design
Digital Design
Illustration
Broadcast
UX / UI Design
Digital Design
Illustration
Broadcast
UX / UI Design
Digital Design
Illustration
Broadcast
Motion Design
Creative OOH
Creative CRM
Experiential Design
Motion Design
Creative OOH
Creative CRM
Experiential Design
Motion Design
Creative OOH
Creative CRM
Experiential Design
Motion Design
Creative OOH
Creative CRM
Experiential Design
Team Leadership
Project Management
Team Leadership
Project Management
Team Leadership
Project Management
Team Leadership
Project Management
Team Leadership
Project Management
Team Leadership
Project Management
Team Leadership
Project Management
Team Leadership
Project Management
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