Dove

Women's Gym Stunt

Many women believe that, "the perfect measurements" or, "the perfect weight" isn’t achievable for most.

To help inspire women and change their perception about the perfect measurements, we set up a stunt at a womens gym where that showed them there is no "perfect size or weight" by removing the numbers on scales and measuring tapes, and replacing them with words of encouragement instead. Showing women the that true size and weight of real beauty isn't measured with numbers.

2013

Ogilvy

Art Direction

Alyssa Geffen — Copywriter

Experiential

More ideas I’ve brought to life.

BIG Typography Design

Creative Direction – Art Direction – Typography Design – 3D Design

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