Tim Hortons came to us with the task to come up with a compelling campaign to announce the launch of Tassimo’s single serve line of Tim Hortons Coffee T-Disc’s. It was imperative that customers knew that they would be able to enjoy the Tim Hortons coffee signature roast flavours that they've come to know and love would be inside every Tassimo T-Disc using their signature technology, just as if it was just freshly served at their local Tim Hortons. So naturally, we showed them in a simple and smart way how both Tim Hortons famous coffee, and Tassimo T-Disc barcodes deliver the same taste at home.