We were tasked to create a fun and smart campaign for the Canadian launch of Ben & Jerry’s Phish Food flavour (named after Phish, the American rock band), a flavour very saught after by Canadian B&J’s aficionados for it’s little chocolate fish. We enticed them with a smart teaser poster and served them up with a treausure hunt playing off of a classic card game and named it #GoPhish.

We kept the fun going by creating a series fun Vine videos (when people were still hooked on Vine!), and even created our own in-house "Vine Studio" to create fun stop-motion animation videos in connection with the campaign.

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