Rashers, a bacon sandwich shop in the east-end of Toronto wanted a cool way to gain attention in the GTA and around the local community about it's mouth watering bacon creations. What we crafted for them was the world's first (yes, this was the 1st before many copycats!) finest activated promotion to get 30% off a delicious sandwich at Rashers. Since they had to run to get the actual promotion, they could set aside their self hatred for consuming so many calories. All we asked was for them to run around in the shape of a pig and show us your run trail.