With the launch of a fresh new agency arm of FCB that would be primarily focused on crafting creative communications ingrained with data at every step of the agency processes. We wanted to launch with a communication showing potential clients why the talent people at the newly minted FCB/SIX were the right people for the job to answer their communication challenges through data driven insights and creative by pulling data information from our team members skillsets shared on their LinkedIn profile pages – bringing a bold new way to show how skillful and experienced they are for being drivers in a data driven creative advertising agency.