A complete conference campaign and visual identity for TEDxToronto, centered on the annual theme RISE—a reflection of the highs and lows experienced by people with an entrepreneurial spirit, driven to create, build, and do things differently.

The goal was to craft a visual language that stood apart from every other TEDx event in the world, while remaining inclusive and resonant with a diverse audience.

As Canada’s largest TEDx gatherings, the event brought together forward-thinking minds and ideas worth spreading—continuing TED’s mission to give bold, ground-breaking voices a platform to rise.

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