Myfy

Fiber Supplements Brand, Rebranding

Art Direction — Visual Brand Identity — Packaging Design — Web Design — Social Media — Amazon Market Page

Overview

Koyé Pharmaceuticals, based in Mumbai, India, partnered with our team to develop a full 360° rebrand for their fibre supplement, myfy, with the goal of appealing to health-conscious young adults across Asian and North American markets. Through a modern, energetic visual identity and refined brand system, we repositioned fibre as a relevant, contemporary product for a new generation—launching the refreshed brand across both regions with a bold presence in communications and on retail shelves.

Myfy Fiber Live website

Year

Agency

GALE Partners

Role(s)

Senior Art Director — Visual Brand Identity Designer — Packaging Designer — Web Designer — Product Designer (UX/UI) — Social Media Content Creator

Partner(s)

PeiYing (PY) Cheung — Art Director — Visual Brand Identity Designer — Designer — Social Media Content Creator — Animator

Channels

More ideas I’ve brought to life.

We Take Care

Shaping The Future Of Home

Creative Direction — Art Direction